Case Study:  Canadian Automotive Repair Service Council


CARS sought to develop a series of videos, designed to reach youth who were seeking to self-identify essential skills required for them to enter the job market, including the automotive repair sector. But the youth market has high expectations when it comes to learning tools: you have to be able to attract and sustain audience attention using media that engages and entertains. Boring doesn’t cut it. 


Pixelera’s creative team didn’t just look at how they could meet the project requirements. They asked: “how can we do even better?” Digging deeper, they looked carefully at the objectives and the target audience. And then they proposed a breakthrough idea. Rather than having a static series of videos, develop instead a web-based platform featuring a dozen animated stories where the choices a user makes in carrying out workplace-related tasks helps identify essential skills required in specific jobs. Next, the platform steered the user to the CARS website for more youth-related information. 

From concept to script, and from storyboard to finished product, each of the twelve interactive stories was painstakingly created by Pixelera’s team of designers, developers and designers. The outcome was a highly original, engaging tool that helped reach a target market using tools that were relevant to them. 

Fresh thinking and a can-do approach to problem solving: that’s what CARS gained by choosing Pixelera. 

Case Studies

Why Choose Pixelera?

Beyond solutions.

Beyond solutions.

We don’t just tackle technology problems: we solve business problems.

Old fashioned where it counts

Fresh perspective.

You’d be amazed by what your data can do in the hands of professionals who are skilled at helping businesses grow. One of the most common things we hear from clients: “You can do that?” You bet we can.

Left brain meets right brain.

Technology becomes magical when there is mastery of both the technical and the creative. We help you connect data with people to create memorable experiences.

Old fashioned where it counts

Old fashioned where it counts.

Friendly staff who work to your schedule, there when you need help: it sounds old fashioned, but it’s time honoured for a reason. Our clients agree.

Proven and tested.

Proven and tested.

Sporting more than 15 years as a Canadian-owned technology company, serving enterprise, small business and government—it all means you can choose Pixelera with confidence every time.

Scale Like a Pro

Scale Like a Pro.

If technology is a series of tall buildings, then think of us as your personal superhero, leaping them in a single bound. Pixelera creates enterprise-grade power for even the smallest organizations. Tights and cape not required.

Simplicity is worth fighting for.

Simplicity is worth fighting for.

Choose Pixelera and you gain a people-focused design process that understands human behaviour and has the technical prowess to get things done.

Sparks matter.

Sparks matter.

Inspiration glows brightest when it’s sparked by a great learning experience. We set the bar high for building intuitive online tools and interactive web-based applications that spark like fireworks in July. It matters that much.

Your needs drive the solution

Your needs drive the solution.

Technology is a tool, it doesn't dictate how to solve problems. Count on our field-tested pros and our in-depth knowledge to create solutions that flex to your needs. And deliver dynamite results.

Your work gets done here

Your work gets done here.

With Pixelera, you get an award-winning business whose owners directly support your project. There’s no B team. Choose us and our pro team is yours.